COOLMATE RANKING SKIN
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COOLMATE RANKING SKIN *
Role: Concepting, Copywriting
The Brief
Encourage boys to change their underwear frequently.
Dog Blood Creative School
Year: 2024
MY IDEA
Boys love gaming. And every 4-6 months, their games (such as LOL) starts a new ranking season.
So how about encouraging them change their new undies every new ranking season?
NEW RANKING SEASON, NEW SKIN!
